• Question: Do you agree that hair products are falsely advertised when they adress that they repair the keratin in your hair?

    Asked by anon-193295 to iainstaniland, Heidi, Emma on 15 Nov 2018.
    • Photo: Emma Crawford

      Emma Crawford answered on 15 Nov 2018:


      Keratin serums, shampoos, and conditioners can’t make the same claims as a keratin treatment in a salon. But they do claim to make hair more damage-resistant and repair hair that has been dried out by heat and hair dye.
      You can read more about keratin in hair products here: https://www.healthline.com/health/keratin

    • Photo: Iain Staniland

      Iain Staniland answered on 15 Nov 2018:


      Shampoo and cosmetics adverts always make me laugh, the lab I worked in at University was joking called “laboratoire garnier”. They always use weird scientific phrases and made up names of ingredients.
      The best way to have better hair is to look after your scalp as this is where the hair is made!

    • Photo: Heidi Gardner

      Heidi Gardner answered on 16 Nov 2018:


      Totally agree with Emma and Iain’s answers here – your hair is made in the scalp, so trying to ‘repair’ it once it’s damaged and sitting around your shoulders is really difficult. Best to look after your scalp, use conditioner after shampooing, and try to avoid using heat products to style it.

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